Ani Bisaria

In 2022, he founded The Matchbox, a growth consulting and services firm working across business strategy, marketing, technology, and operations. Its work spans mid-market and enterprise businesses, with millions in advertising spend under management.

In 2024, he founded The Spill, Inc., an independent record label and publisher focused on electronic music, working across releases, marketing and sync licensing. Its music has surpassed 200 million combined social media views and streams, with placements in campaigns for Logitech, Givenchy and Formula 1.

In 2025, he co-founded The Ad Spend with Jerome Illgner and Alexander Lyon. The company builds advertising intelligence software, used by startups and enterprise companies alike, that connects advertising performance to broader marketing efforts and business goals.

Ani records and performs as 'Bisaria', blending electronic music with live saxophone. He has opened for major artists like Deadmau5, Gryffin, and Aminé, and was awarded by Interscope Records for his remix of Billie Eilish’s “Lunch.”

He earned a BA in Economics from the University of San Francisco. In 2024, he delivered a TEDx Talk on AI & Marketing.